YAYO » selling http://ya-yo.de .nice Mon, 06 Dec 2010 13:57:32 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 A little lesson in… Marketing http://ya-yo.de/designadvertising/a-little-lesson-in-marketing http://ya-yo.de/designadvertising/a-little-lesson-in-marketing#comments Thu, 02 Apr 2009 18:51:53 +0000 tesla http://ya-yo.de/?p=231 If you want people to reach out for your product, you have to make it likeable from the first step. For instance your product’s name: Customers have to connect positive impressions with your product and the brand, so the name can be one of the chances to make a sell. It’s not about making a rip-off but to create a feeling of familiarity.

Having this in mind a german drugstore-chain launched their line of sanitary products for women. And to make it easy they decided to pick a name that’s audio-appearance has been already proved good…

larasoft

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