YAYO

If you want people to reach out for your product, you have to make it likeable from the first step. For instance your product’s name: Customers have to connect positive impressions with your product and the brand, so the name can be one of the chances to make a sell. It’s not about making a rip-off but to create a feeling of familiarity.

Having this in mind a german drugstore-chain launched their line of sanitary products for women. And to make it easy they decided to pick a name that’s audio-appearance has been already proved good…

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