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April 16th, 2009design&advertising
In hard times you have to be creative. So what you might do is to create your own new target group, preferable one with buying power, to discover new markets and increase the profit…But at which cost?
Gruner&Jahr (G&J), a major german publisher, announces the release of a new magazine called “Nido“. Nido’s target group are young, trendy, quality-conscious and solvent parents. Also referred to as “parents with macs”.
“Good Sex in spite of little children”
If successful this magazine will boost G&J’s adsales as much as it will increase sales figures of Read the rest of this entry »
Tags: ad sales, anzeigen, economics, eine schrecklich adrette familie, eltern, family, gruner und jahr, hip, june familie, kids, krise, macs, magazine, neon, nido, parents, publishing, spiegel online, stern, timm klotzek, verlag, whiz kid, wirtschaft, young, zeitschrift
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