YAYO » hip http://ya-yo.de .nice Mon, 06 Dec 2010 13:57:32 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 NIDO – Noch mehr Befindlichkeitsscheiße http://ya-yo.de/designadvertising/nido-noch-mehr-befindlichkeitsscheisse http://ya-yo.de/designadvertising/nido-noch-mehr-befindlichkeitsscheisse#comments Thu, 16 Apr 2009 22:56:00 +0000 tesla http://ya-yo.de/?p=261 NIDO_01_cover_ok:Layout 1

In hard times you have to be creative. So what you might do is to create your own new target group, preferable one with buying power, to discover new markets and increase the profit…But at which cost?

Gruner&Jahr (G&J), a major german publisher, announces the release of a new magazine called “Nido“. Nido’s target group are young, trendy, quality-conscious and solvent parents. Also referred to as “parents with macs”.

“Good Sex in spite of little children”

If successful this magazine will boost G&J’s adsales as much as it will increase sales figures of the promoted products as well. So everybody wins: The publishers get happy selling ads, the business-men get happy winning new customers and the young, hip parents get happy providing quality goods to their kids.

But let’s take a look beyond: spiegel.de critisizes superficialness and obviousness. And even without having read the issue yet you can hate it. The creator Timm Klotzek, who also invented the lifestyle-magazine “Neon“, seems happy to finally serve what is wanted, but do we really need this? Another define-yourself-media?

No, we don’t, but we actually need people that can make other people think they need it, otherwise our capitalistic community will break down. Once again someone is selling crap to generic consumers.

Dear G&J, you did your job, but maybe a bit more sophisticated the next time. Whatever.

Original article on spiegel.de (german)

Official Nido-Website

Official Gruner&Jahr-Website

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]]> http://ya-yo.de/designadvertising/nido-noch-mehr-befindlichkeitsscheisse/feed 0 Time for SUSHI!!! http://ya-yo.de/culinaria/time-for-sushi http://ya-yo.de/culinaria/time-for-sushi#comments Wed, 14 Jan 2009 01:34:55 +0000 tesla http://ya-yo.de/?p=87 Even If sushi hasn’t reached the farest outposts of our world yet, it has become quite present in our daily business.
In bigger cities you have a sushi-place on almost every second corner so you can easily satisfy your appetite on sushi. But the most important thing about this wave of sushibars is to divide the goods from the bads.
So here is my favourite sushiplace in the world:

Not only that you find the most delicious and accurately prepared selection of sushi in this place you also can enjoy the re-launch of their corporate design (created by aeffaeff), which is still in progress but already very enjoyable. Just have a look at their website (available in german and english) or look them up at myspace!

The Zenbar is located in Kiel, Germany, so if you happen to be in town you have to stop by (especially suited for ferry-visitors from sweden or norway)!

Besides the excellent food you can also enjoy special events every other month, like concerts or literature readings.

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