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Imagekampagne “Das Handwerk”

Scholz&Friends Berlin/Agenda

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At this point we wanna congratulate æffæff for enduring one successful year of entrepreneurship!

Not only is æffæff the agency of choice in every marketing-affair, “æffæff .der metablog” also provides you with most interesting articles about design, web, life and everything that’s important to talk about.

For many more successful years to come!

æffæff | .intelligentes design

æffæff | .der metablog

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If you want people to reach out for your product, you have to make it likeable from the first step. For instance your product’s name: Customers have to connect positive impressions with your product and the brand, so the name can be one of the chances to make a sell. It’s not about making a rip-off but to create a feeling of familiarity.

Having this in mind a german drugstore-chain launched their line of sanitary products for women. And to make it easy they decided to pick a name that’s audio-appearance has been already proved good…

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http://www.leadawards.de

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