YAYO » design&advertising

Perlen der Werber-Zunft

tesla — Sun, 07 Feb 2010 23:06:14 +0000

Imagekampagne “Das Handwerk”

Scholz&Friends Berlin/Agenda

Sounds familiar?

tesla — Thu, 05 Nov 2009 17:01:25 +0000

Unlike

artart by tenten

tesla — Sun, 25 Oct 2009 08:47:11 +0000

1010 – Elitär und nicht Dein Kumpel

Unlike

NIDO – Noch mehr Befindlichkeitsscheiße

tesla — Thu, 16 Apr 2009 22:56:00 +0000

In hard times you have to be creative. So what you might do is to create your own new target group, preferable one with buying power, to discover new markets and increase the profit…But at which cost?

Gruner&Jahr (G&J), a major german publisher, announces the release of a new magazine called “Nido“. Nido’s target group are young, trendy, quality-conscious and solvent parents. Also referred to as “parents with macs”.

“Good Sex in spite of little children”

If successful this magazine will boost G&J’s adsales as much as it will increase sales figures of the promoted products as well. So everybody wins: The publishers get happy selling ads, the business-men get happy winning new customers and the young, hip parents get happy providing quality goods to their kids.

But let’s take a look beyond: spiegel.de critisizes superficialness and obviousness. And even without having read the issue yet you can hate it. The creator Timm Klotzek, who also invented the lifestyle-magazine “Neon“, seems happy to finally serve what is wanted, but do we really need this? Another define-yourself-media?

No, we don’t, but we actually need people that can make other people think they need it, otherwise our capitalistic community will break down. Once again someone is selling crap to generic consumers.

Dear G&J, you did your job, but maybe a bit more sophisticated the next time. Whatever.

Original article on spiegel.de (german)

Official Nido-Website

Official Gruner&Jahr-Website

Unlike

A little lesson in… Marketing

tesla — Thu, 02 Apr 2009 18:51:53 +0000

If you want people to reach out for your product, you have to make it likeable from the first step. For instance your product’s name: Customers have to connect positive impressions with your product and the brand, so the name can be one of the chances to make a sell. It’s not about making a rip-off but to create a feeling of familiarity.

Having this in mind a german drugstore-chain launched their line of sanitary products for women. And to make it easy they decided to pick a name that’s audio-appearance has been already proved good…

Unlike

Lead Awards 2009 compendium

tesla — Sat, 28 Mar 2009 19:07:05 +0000

http://www.leadawards.de

Unlike

The shoes with the red soles

tesla — Tue, 10 Feb 2009 21:19:10 +0000

Red soles are characteristic for Christian Louboutin’s pieces. Louboutin is a well-known shoe-designer from paris with a wide range of celebrities wearing them (Angelina Jolie, Gwen Stefani, Drew Barrymore etc.).

But not only his shoes are magnificant, you can also enjoy total madness on his website: funny, excentric, french!

Unlike

word-of-mouth advertising

tesla — Thu, 15 Jan 2009 13:00:42 +0000

Unlike

Save Capitalism

tesla — Wed, 14 Jan 2009 01:07:00 +0000

Adagency aeffaeff recently launched campaign titled “Save Capitalism” in its blog.
This campaign is initiating a supporting movement to avoid the suspected econ-crush of western civilisation. The quintessence is to believe in our existing economy and keep taking part in it. Keep spending money you don’t have, keep buying useless stuff!

If you’d like to make a contribution to the movement you can take part in the connected competition. You can design a logo or any other creative work themed “Save Capitalism” on the aeffaeff blog (german site). Click here to see the previous entries.

Down below you can see two logos and one (also the first in that particular competition) movie created by myself!

Unlike

The Universal Styleguide

tesla — Wed, 07 Jan 2009 22:09:50 +0000

Some things simply never go out of style…such as:

Unlike