YAYO

Imagekampagne “Das Handwerk”

Scholz&Friends Berlin/Agenda

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1010 – Elitär und nicht Dein Kumpel

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In hard times you have to be creative. So what you might do is to create your own new target group, preferable one with buying power, to discover new markets and increase the profit…But at which cost?

Gruner&Jahr (G&J), a major german publisher, announces the release of a new magazine called “Nido“. Nido’s target group are young, trendy, quality-conscious and solvent parents. Also referred to as “parents with macs”.

“Good Sex in spite of little children”

If successful this magazine will boost G&J’s adsales as much as it will increase sales figures of Read the rest of this entry »

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If you want people to reach out for your product, you have to make it likeable from the first step. For instance your product’s name: Customers have to connect positive impressions with your product and the brand, so the name can be one of the chances to make a sell. It’s not about making a rip-off but to create a feeling of familiarity.

Having this in mind a german drugstore-chain launched their line of sanitary products for women. And to make it easy they decided to pick a name that’s audio-appearance has been already proved good…

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http://www.leadawards.de

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Red soles are characteristic for Christian Louboutin’s pieces. Louboutin is a well-known shoe-designer from paris with a wide range of celebrities wearing them (Angelina Jolie, Gwen Stefani, Drew Barrymore etc.).

But not only his shoes are magnificant, you can also enjoy total madness on his website: funny, excentric, french!

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Adagency aeffaeff recently launched campaign titled “Save Capitalism” in its blog.
This campaign is initiating a supporting movement to avoid the suspected econ-crush of western civilisation. The quintessence is to believe in our existing economy and keep taking part in it. Keep spending money you don’t have, keep buying useless stuff!

If you’d like to make a contribution to the movement you can take part in the connected competition. You can design a logo or any other creative work themed “Save Capitalism” on the aeffaeff blog (german site). Click here to see the previous entries.

Down below you can see two logos and one (also the first in that particular competition) movie created by myself!

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Some things simply never go out of style…such as:

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