YAYO

You are standing in the bathroom brushing your teeth. All of the sudden the door opens and your roommate’s girlfriend stands in the door. She: “oh, eh sorry, I…” You: “Oh, eh, sorry, eugh, fliggehmpf…”

Everybody knows this situation or at least one of that kind. Everyday life situations where surpringly few people actually know what to say. Because of the unexpectedness you’re in a rush to say at least something, because to say nothing would be even more awkward. And after you brought a fliggehmpf out and the moment has passed you bang your head against your inner wall. You know, you could at least have stopped after the sorry…

If anyone would like to share his expieriences with No-proper-phrase-comes-to-mind-situations, please feel free to leave a comment!

Like

Unlike

In hard times you have to be creative. So what you might do is to create your own new target group, preferable one with buying power, to discover new markets and increase the profit…But at which cost?

Gruner&Jahr (G&J), a major german publisher, announces the release of a new magazine called “Nido“. Nido’s target group are young, trendy, quality-conscious and solvent parents. Also referred to as “parents with macs”.

“Good Sex in spite of little children”

If successful this magazine will boost G&J’s adsales as much as it will increase sales figures of Read the rest of this entry »

Like

Unlike

Last week while having lunch with my friend I discovered “the little wonders“.

Little wonders are the small things in your day that put a smile on your face even though they maybe absurd in any way. Maybe you’re even a little embarrassed to tell other people that this actually delights you.

For me it was the suricate in the bread…

If you have any little wonder to report please leave a comment!

Like

Unlike

Hope you like the new design with the “old” logo! Let me know what you think of it and of the new twitter badge!

Like

Unlike

If you want people to reach out for your product, you have to make it likeable from the first step. For instance your product’s name: Customers have to connect positive impressions with your product and the brand, so the name can be one of the chances to make a sell. It’s not about making a rip-off but to create a feeling of familiarity.

Having this in mind a german drugstore-chain launched their line of sanitary products for women. And to make it easy they decided to pick a name that’s audio-appearance has been already proved good…

Like

Unlike